moosetracksMoose Tracks is one of the most popular ice cream flavors around.  Created by Denali Flavors , it first came on the market in the mid-90s and has steadily swept the nation.  I first remember trying it with Wife #1 in a little ice cream parlor on the waterfront in Savannah, Georgia.  Yum.

Moose Tracks, for those of you living in a hole, is creamy vanilla ice cream stuffed with rich chocolate fudge and creamy chocolate peanut butter cups.  But I’ve got to say one thing, it’s not the best name for an ice cream.

What’s the first thing you think of when you hear the name Moose Tracks?  Yep, me too.  Moose poop.

How else do you track a moose?

I mean, I understand the little peanut butter cups are supposed to symbolize moose tracks.  I really get it.  But couldn’t they have come up with a better name?  On the Denali website, they attribute the name decision to “a cute, quirky, fun name that would generate curiosity and interest in the product.”

They got that part right.  It is definitely unique and because the flavor is so amazing, you can’t forget it.

Rocky Road is another good name for an ice cream that has nothing to do with either rocks or roads.  Marshmallows and nuts and fudge swirled in a chocolaty ice cream concoction.  It’s great stuff.  But it doesn’t hold a candle to Moose Tracks.

And Moose Tracks has another thing going for it.  It contains the single most important food product in the world.  You all know where I’m going with this.  Peanut Butter .

So now, whenever I walk into an ice cream parlor or visit the dairy aisle at the grocery store, I’m hypnotized.  I become lost.  The only way I can leave is to follow the Moose Tracks.